What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Waikem Subaru dedicated locally to the Love Promise?

Waikem Subaru is committed to Love Promise through our many charitable donations. Our Dealer Principal is former United Way CEO of Year who sits on boards across the county that promote charity, health, welllness, education and environment. The community has been good to us for 75 years, charity is our way of saying thank you for letting us share in this great community.

National Park Foundation, Stark Parks
Teach for America
Pathway Caring for Children, Make-A-Wish, Meals on Wheels Association, Stark County Library
Western Stark Free Clinic

 Subaru Love Promise Heart

Love Promise Stories from Waikem Subaru

Subaru and Waikem Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Waikem Subaru Donates to Aultman Cancer Center  –  Sheri S

We can't thank Waikem Subaru enough for the generous gifts that they shared with the patients in our Breast Care Center and Cancer Center! Our patients will appreciate the donated blankets and art kits that Subaru and the Leukemia and Lymphoma Society provided. Thank you for your generosity!

LLS Loves Waikem Subaru  –  KERRI P

We are excited to be partnering with you again for Subaru Loves to Care in June. Thank you to the staff and Subaru buyers! On behalf of our patients and their families, you make a difference!

Helping our pet foster parents  –  Lynda M

We want to thank Waikem Subaru for once again holding a month-long donation drive for our animal rescue. The Waikem Subaru dealership and its customers donated supplies like food, pet toys, and collars and leashes to our animal rescue, Second Chance for Animals. Second Chance for Animals is 100 percent volunteers, and when our pet parents decide to foster a dog looking for a forever home, they sometimes spend their own money on many of these supplies. We thank Waikem Subaru for providing our pets with everything they need to have a healthy and happy life. This is the third consecutive October that we have partnered with Waikem Subaru. In addition to this donation drive, they even allow us to bring dogs and cats to the showroom on Saturdays in October so we can help them find their forever home. Subaru Loves Pets is more than a slogan in my opinion. Waikem Subaru and Waikem Subaru customers really do love pets, and you can tell every year when you see how accommodating this dealership is to the volunteer staff at Second Chance for Animals. We sincerely thank Waikem Subaru for helping our animal rescue every year.

Enhancing our CPR Training!  –  Mark M

The Perry Township Fire Department was greatly enhanced thanks to Waikem Subaru's donation of a CPR mannequin to our fire department. The cost of training aids is very expensive, however, with donations like the one from Waikem Subaru we are able to stretch our budget a little further. Therefore, we are extremely gracious of their generosity in providing our department with this CPR training mannequin as well as all they do to make our township a better place. The Waikem family always supports the first responders in our community, and I am very grateful for this donation. We will able to improve our CPR thanks to Waikem Subaru.

CPR Training Made Easy  –  Tim B

Waikem Subaru recently donated the Jackson Township Fire Department a full-sized CPR mannequin. This is our first full-sized mannequin in many years. We are very grateful to Waikem Subaru for this donation because it's a state of the art mannequin and it will be used for training our staff and the community. Our CPR training courses have saved lives within our community; however, the interaction with others has been tremendous! Classes are taught to everyone from the layperson, to school teachers and coaches, as well as many local businesses. As an American Heart Association-certified training site, the Jackson Township Fire Department hosts 2-3 courses each month and trains approximately 300 people every year. With one similar unit available for testing, an estimated 300 additional people will have the opportunity to be trained thanks to Waikem Auto Family's generous donation. Working with groups, such as the Waikem Subaru has been an awesome experience for all involved. We are very grateful for this donation. The Waikem family are proud supporters of first responders, and we are lucky to have their support in this community.

Providing Comfort to Cancer Patients  –  Jeff R

Waikem Subaru partnered with Aultman Hospital to provide comfort kits to our area's cancer patients. We thank the staff at Waikem Subaru for going above and beyond the call of duty for this event. The Waikem Subaru staff and customers donated items to cancer patients that included water bottles, blankets, tissues, lotion, adult coloring books and hard candy. Then Aultman Staff and Waikem Subaru employees built more than 100 comfort kits that were given to cancer patients. These kits provide comfort and help cancer patients because these much-needed items go a long way to brighten someone's day. Our doctors already are telling us that patients light up when they give them the kits. We thank Waikem Subaru and everyone with the Subaru brand for choosing Aultman as a partner. This project is the definition of the Subaru's Love Promise and shows Subaru's commitment to its community. We couldn't be happier with the results of this partnership

A Family Reunion  –  Kerri P

When Subaru shows up it feels like one big happy family! One staff member shares about her stick-shift Outback while another talks about how her Subaru is a perfect family vehicle. Subaru does indeed Love to Care! Greeted with hugs and handshakes, Waikem Subaru shared the love with the patients, families and staff of Aultman Hospital. This was not the first, nor will it be the last, visit from the incredible Waikem staff. Subaru does more than sell cars. They care. They live out their belief that everyone deserves to live a healthy life through their partnership with Aultman that goes beyond this yearly delivery of blankets, craft kits and notes of support. One of the Aultman staff remarked that these gifts are a reminder to their patients that they are not alone and the circle of care goes beyond the walls of the hospital. The Leukemia & Lymphoma Society Northern Ohio chapter is honored to be a part of the Subaru family and can't wait for the next reunion!

Our Best Donation Drive Ever!  –  Erica M

Dear Waikem Subaru Managers and Staff: WOW! Words cannot express how grateful Second Chance for Animals is that Waikem chose us for the Subaru Loves Pet Month. The amount of donations collected for the month of October will help our group continue to provide the resources needed to care for the dogs and cats we rescue. The Pet Adoption Event on October 21 was a big hit for our 4 puppies and 1 kitten we had at the event for adoption. Three of the puppies found their forever homes that day. Plus we had many others interested in the other dogs / cats we have up for adoption. A number of Waikem customers stopped in to drop off donations after receiving the flyer in the mail, hearing the advertisement on the radio or viewing the commercial on tv. Two Waikem employees also help to load two Subaru cars with the donated items and deliver it to our storage garage.Thank you again to all the Waikem employees who helped to make this event a success for Second Chance. Sincerely, Erica Moser

A Beautiful Friendship!  –  Polly M

Last month the Leukemia & Lymphoma Society had the pleasure of joining forces with Subaru to deliver blankets to Cleveland Clinic Taussig Cancer Center.Delivering a blanket is an amazing way to make a first impression. It was heartwarming to meet new people awaiting treatment and introducing Subaru and LLS to them for the first time with a fluffy blanket. This partnership has reminded us that our organizations have the opportunity to make a difference in the smallest details of people’s lives. By showing concern in their times of trial, we truly bring light to the darkness of cancer.We look forward to continuing our new found friendship with Waikem Subaru and making someday today.

Waikem Subaru "Stuffs a Subaru" for shelter pets.  –  Bridget M

Love. It's what makes a Subaru a Subaru. And during the Akron Pet Expo, Waikem Subaru extended that love to local shelters. Waikem sponsored a "Stuff The Subaru" opportunity to raise money and products.They filled up a Subaru Forester full of dog and cat food, toys, treats and supplies, distributed equally to local pet rescues. Also, many dogs and cats were rescued into their forever homes!

One of our largest fundraisers ever!  –  Sherri D

Waikem Subaru helped us have one of our largest fundraisers ever! We are Second Chance for Animals, a locally owned Pet Rescue that fosters dogs and cats and helps them to find a home. In October 2016, we partnered with Waikem Subaru for a fundraiser and donation drive. During a Pet Adoption Event inside their showroom, three cats and one dog were adopted. One cat was even taken home by a member of Waikem’s Internet Sales Staff! Through their efforts, Waikem Subaru raised thousands of dollars worth of supplies including pet food, pet toys, blankets, leashes, collars and more. Our foster families will really appreciate having these supplies, and it feels good knowing there are so many people in our community who care about animals in need. We rely on volunteers to keep our rescue going strong. Through Waikem Subaru’s efforts, we are going to be find homes for many dogs and cats in need. We especially thank Craig Waikem and his family for allowing us to hold a pet adoption event and getting the word out on the month-long fundraiser. Bob Russell and his sales staff did a wonderful job promoting the event. Second Chance for Animals is truly appreciative of the effort and professionalism that was shown towards our group! We had fun and most importantly did many adoptions due to this exposure. What a great partnership! Thanks again!

School Supply Donation  –  Christopher P

Dear Waikem Subaru and Subaru of America, On behalf of St. Joan of Arc School, teachers, staff, students and families, I would like to thank you for your generous donation of school supplies. I am so happy that Waikem Subaru chose St. Joan of Arc School to be a part of Subaru Loves Learning. The donated supplies will benefit our parents as well; they will not need to purchase the items that were donated for their children. Please share our thanks to Subaru of America as well.

Great Donation Drive  –  Patty K

Perry Helping Perry is grateful to Waikem Subaru for holding a large donation drive at their showroom in June 2015. Bringing four large boxes of school supplies and food now is very helpful, because in the summer months we a have a large need with children out of schools. Unfortunately, donations are sometimes low in the summer, so thank you Waikem Subaru for this large donation when we really need it. The school supplies come at the right time, because these students need school supplies and we never have as many supplies as we need for students. Currently we have a food pantry, clothes closet, prom boutique, bike program, back to school program, snack sacks (like blessings in a backpack), Christmas program, school shoe vouchers, Holiday turkeys/hams etc. We do not have a home of our own, but the community have opened up their arms and allowed to house different programs in different churches etc.. We have donated to more than 350 families this year, people of all ages. Thank you for Waikem Subaru for helping to make life a little better for everyone in Perry Township.

Fostering Hope  –  Jacquie B

Waikem Subaru has included Pathway Caring for Children in the Share the Love event for the last two years. Pathway has been serving children and families since 1973. Our mission is to empower children and families to realize their potential and achieve the possibilities of their lives through innovative mental health, foster care and adoption services. Thanks to the support of Waikem Subaru and the Share the Love event we have been able to recruit, train and support more foster parents, who provide caring homes to abused, neglected and abandoned children. We have 62 foster children in a Pathway home today. In the past two years, Waikem Subaru has donated more than $23,000 through the Share the Love Event. Thank you Waikem Subaru!

Supporting the Massillon Lions Club's Annual Entertainment Show  –  Bob R

Every year Waikem Subaru supports the Massillon Lions Club's annual entertainment show. Our annual shows benefit the Lions Club efforts on behalf of sight and hearing conservation as well as community project. The Massillon community always looks forward to the show, and Waikem Subaru's sales manager Bob Russell directs the show every year, as he's been a member of the Lions Club for 24 years. The Waikem Family helps us out every year with a sponsorship in our program, and many employees come out to the see the show. The family also lets me hang posters at all of our franchises to bring awareness into the show. We are already looking forward to 2015's show, which will be a tribute to our Armed Forces. Waikem Subaru has already pledged to again help us with what could be our biggest show yet. We thank everybody at Waikem Subaru who helps us make this a wonderful event every year.

Great Strides Walk-A-Thon  –  Adam L

My daughter Kendall was diagnosed with cystic fibrosis, and our family participates in the annual Great Strides event to work toward a cure by raising money and awareness to help beat this disease. We call our team Kendall's Krew, and every year, Waikem Subaru helps our team raise money for the local Walk-A-Thon. I am an employee in the parts department, and every year, Waikem Subaru lets me host an employee luncheon. My fellow co-workers make a potluck lunch, and everyone donates money for a good cause and gets a good bite to eat. In the three years we've hosted the lunch, we've been able to raise more than $2,000! Waikem Subaru and especially the Waikem family have been great partners with Kendall's Krew and Great Strides. I'm lucky to have such great co-workers who are willing to go out of their way to dedicate their time and contribute donations to help find a cure for cystic fibrosis.

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