Waikem Subaru Featured in the Wall Street Journal

 

Doug Waikem's innovative business strategy has again earned him a story in the Wall Street Journal.

Waikem, the co-owner of Waikem Subaru in Massillon, Ohio, was featured in the Feb. 21 edition of the Wall Street Journal, in a feature story about dealers coming up with new ways to find used cars. In general, the Wall Street Journal says it is a great time to be a consumer, and customers get more than ever for their trade.

"I am spending more time now trying to buy cars than sell them," Doug Waikem tells the Wall Street Journal.

The WSJ points out that because of slow sales near the end of the last decade, there are fewer used cars at dealerships across the country. But this is good news for customers, as the Wall Street Journal points out that customers are getting more than ever for their trades. The article goes on to quote Melinda Zabritski, director of automotive credit at consumer credit rating firm Experian. As she told the Wall Street Journal:

"Now is a good time to trade in your used car if you have one."

The Wall Street Journal says car sales were up in 2012, and experts, including Doug Waikem, expect another great year in 2013. With customers getting more than ever for their trades, plus the great low special interest rates you get now on your next car, the Wall Street Journal says you should consider buying a car in 2013.

"It is a combination of some lowest interest rates in history, and the highest used car values in history," Doug Waikem tells the Wall Street Journal.

Doug Waikem was previously featured in the Wall Street Journal for the Waikem Auto Family's innovative and easy online car buying process.

Waikem Subaru is located on the Lincoln Way Auto Mile between Canton and Massillon, Ohio. Waikem Subaru is just a short drive from Green and Akron, and we want to be the top Subaru dealer in Stark and Summit County.

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