Waikem Subaru

4231 Lincoln Way E ,
Directions Massillon, OH 44646

  • Sales: (888) 318-6277
  • Service: (888) 831-8594
  • Parts: (888) 318-8063

The Waikem Way!


What is the Subaru Love Promise?

The Subaru Love Promise is just that. A promise. It is a promise to do right by our community by partnering with nonprofit education, health, community, environment, and animal organizations - to set Subaru apart through our deeds and the deeds of our partners. To be unlike any other car company by doing what is right and good, just for the sake of doing it.

The Love Promise starts with Subaru of America

We at Subaru of America stay true to the Love Promise by partnering with a wide variety of nonprofits and charities. In addition to these partnerships, every year Subaru, our owners, and our retailers join hands in the "Share the Love" event, giving back to charities across the country. Over the past 20 years, Subaru of America has donated over 50 million dollars to causes we care about, and logged over 28,000 volunteer hours.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of its people.

The charities' varying focuses and passions include:

Subaru Loves Pets

More info

Subaru Loves the Earth

More info

Subaru Loves Learning

More info

Subaru Loves to Help

More info

Subaru Loves to Care

More info


Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Waikem Subaru dedicated locally to the Love Promise?

Waikem Subaru is committed to Love Promise through our many charitable donations. Our Dealer Principal is former United Way CEO of Year who sits on boards across the county that promote charity, health, welllness, education and environment. The community has been good to us for 75 years, charity is our way of saying thank you for letting us share in this great community.

National Park Foundation, Stark Parks
Teach for America
Pathway Caring for Children, Make-A-Wish, Meals on Wheels Association, Stark County Library
Western Stark Free Clinic

Subaru Love Promise Heart

Love Promise Stories from Waikem Subaru

One of our largest fundraisers ever!  –  Sherri D

One of our largest fundraisers ever!

Waikem Subaru helped us have one of our largest fundraisers ever! We are Second Chance for Animals, a locally owned Pet Rescue that fosters dogs and cats and helps them to find a home. In October 2016, we partnered with Waikem Subaru for a fundraiser and donation drive. During a Pet Adoption Event inside their showroom, three cats and one dog were adopted. One cat was even taken home by a member of Waikem’s Internet Sales Staff! Through their efforts, Waikem Subaru raised thousands of dollars worth of supplies including pet food, pet toys, blankets, leashes, collars and more. Our foster families will really appreciate having these supplies, and it feels good knowing there are so many people in our community who care about animals in need. We rely on volunteers to keep our rescue going strong. Through Waikem Subaru’s efforts, we are going to be find homes for many dogs and cats in need. We especially thank Craig Waikem and his family for allowing us to hold a pet adoption event and getting the word out on the month-long fundraiser. Bob Russell and his sales staff did a wonderful job promoting the event. Second Chance for Animals is truly appreciative of the effort and professionalism that was shown towards our group! We had fun and most importantly did many adoptions due to this exposure. What a great partnership! Thanks again!

School Supply Donation  –  Christopher P

School Supply Donation

Dear Waikem Subaru and Subaru of America, On behalf of St. Joan of Arc School, teachers, staff, students and families, I would like to thank you for your generous donation of school supplies. I am so happy that Waikem Subaru chose St. Joan of Arc School to be a part of Subaru Loves Learning. The donated supplies will benefit our parents as well; they will not need to purchase the items that were donated for their children. Please share our thanks to Subaru of America as well.

Great Donation Drive  –  Patty K

Great Donation Drive

Perry Helping Perry is grateful to Waikem Subaru for holding a large donation drive at their showroom in June 2015. Bringing four large boxes of school supplies and food now is very helpful, because in the summer months we a have a large need with children out of schools. Unfortunately, donations are sometimes low in the summer, so thank you Waikem Subaru for this large donation when we really need it. The school supplies come at the right time, because these students need school supplies and we never have as many supplies as we need for students. Currently we have a food pantry, clothes closet, prom boutique, bike program, back to school program, snack sacks (like blessings in a backpack), Christmas program, school shoe vouchers, Holiday turkeys/hams etc. We do not have a home of our own, but the community have opened up their arms and allowed to house different programs in different churches etc.. We have donated to more than 350 families this year, people of all ages. Thank you for Waikem Subaru for helping to make life a little better for everyone in Perry Township.

Fostering Hope  –  Jacquie B

Fostering Hope

Waikem Subaru has included Pathway Caring for Children in the Share the Love event for the last two years. Pathway has been serving children and families since 1973. Our mission is to empower children and families to realize their potential and achieve the possibilities of their lives through innovative mental health, foster care and adoption services. Thanks to the support of Waikem Subaru and the Share the Love event we have been able to recruit, train and support more foster parents, who provide caring homes to abused, neglected and abandoned children. We have 62 foster children in a Pathway home today. In the past two years, Waikem Subaru has donated more than $23,000 through the Share the Love Event. Thank you Waikem Subaru!

Supporting the Massillon Lions Club's Annual Entertainment Show  –  Bob R

 Supporting the Massillon Lions Club's Annual Entertainment Show

Every year Waikem Subaru supports the Massillon Lions Club's annual entertainment show. Our annual shows benefit the Lions Club efforts on behalf of sight and hearing conservation as well as community project. The Massillon community always looks forward to the show, and Waikem Subaru's sales manager Bob Russell directs the show every year, as he's been a member of the Lions Club for 24 years. The Waikem Family helps us out every year with a sponsorship in our program, and many employees come out to the see the show. The family also lets me hang posters at all of our franchises to bring awareness into the show. We are already looking forward to 2015's show, which will be a tribute to our Armed Forces. Waikem Subaru has already pledged to again help us with what could be our biggest show yet. We thank everybody at Waikem Subaru who helps us make this a wonderful event every year.

Great Strides Walk-A-Thon  –  Adam L

Great Strides Walk-A-Thon

My daughter Kendall was diagnosed with cystic fibrosis, and our family participates in the annual Great Strides event to work toward a cure by raising money and awareness to help beat this disease. We call our team Kendall's Krew, and every year, Waikem Subaru helps our team raise money for the local Walk-A-Thon. I am an employee in the parts department, and every year, Waikem Subaru lets me host an employee luncheon. My fellow co-workers make a potluck lunch, and everyone donates money for a good cause and gets a good bite to eat. In the three years we've hosted the lunch, we've been able to raise more than $2,000! Waikem Subaru and especially the Waikem family have been great partners with Kendall's Krew and Great Strides. I'm lucky to have such great co-workers who are willing to go out of their way to dedicate their time and contribute donations to help find a cure for cystic fibrosis.